A performance marketer focuses on measurable outcomes such as leads, sales, and return on ad spend. My role involves managing paid ad campaigns, analyzing performance data, and continuously optimizing funnels to improve efficiency and growth.
A performance marketer focuses on measurable outcomes such as leads, sales, and return on ad spend. My role involves managing paid ad campaigns, analyzing performance data, and continuously optimizing funnels to improve efficiency and growth.
A performance marketer focuses on measurable outcomes such as leads, sales, and return on ad spend. My role involves managing paid ad campaigns, analyzing performance data, and continuously optimizing funnels to improve efficiency and growth.
I plan and manage lead generation and conversion campaigns with structured testing, budget control, and scaling strategies
I design TOFU, MOFU, and BOFU funnels aligned with business goals and user intent
I implement Meta Pixel, Conversion API, and GA4 tracking to ensure accurate attribution and decision-making
I continuously test creatives, audiences, and bidding strategies to improve cost efficiency and performance
NextGen Pro, Kochin – Completed 2022
Bharathiyar University – Completed 2022
Digital Marketing Executive – Al Amri Groups, Saudi Arabia
Digital Marketing Executive – Apro IT Solutions
Meta Ads, Google Ads, Lead Generation Campaigns, Conversion API, Meta Pixel, GA4, Audience Research, Funnel Strategy, A/B Testing, Budget Optimization, Performance Reporting.
